Our art director Annie Portelli warned us not to follow Beatrix on Instagram. ‘You’re going to want to go there every day’, she told us, but we ignored Annie’s cautionary advice and did it anyway. Turns out she was right.
Natalie Paull founded her teeny-tiny North Melbourne bakery with a rotating array of mouth-watering cakes and baked goods back in 2011. We spent a few weeks trying to invent reasons to get to Beatrix (Birthdays! Fridays! Tuesdays!) before realising we run a website that features monthly recipes – we should just bring Beatrix to us!
So we are SUPER excited to present to you with a month’s worth of sweet treats and decadent indulgences from Nat, the brains (and tastebuds!) behind Beatrix.