Glossary of net phrases

Right here’s a glossary that can assist you with some ceaselessly heard web site phrases and technical search engine marketing jargon. These are phrases you’ll examine as you evolve your web site.

Lots of them are included in my SUCCESSFUL WEBSITE GUIDE, which you’ll be able to obtain right here.

Web site phrases

Handle bar

On a browser (see beneath) the handle bar is the sphere through which you sort a web site handle. On most browsers now you can use the handle bar to look too.

Avatar

An avatar is an icon or an image that represents a consumer/enterprise on social media, boards and directories. Your avatar may be {a photograph} of you or your emblem – though if you’re networking on-line I all the time advocate utilizing a pleasant {photograph}, a detailed up of your face. There’s a development for round avatars on the time of writing.

Browser

Chrome, Edge and Safari are all browsers. They’re programmes which remodel the code of a web site or search engine. As soon as rendered by the browser web sites look organised and trendy to our eye. We don’t see the code that we’d not perceive.

Browsers themselves have numerous totally different options. You may even see {that a} web site appears totally different in a single browser to a different. Browsers stay as much as their identify – they exist in order that we are able to browse the online.

Cloud (the)

Once we say the cloud, it sounds somewhat magical. The cloud refers to a spot the place recordsdata are saved on highly effective computer systems often known as cloud servers. They run software program and companies to supply firms and customers with common entry. They’re related to the web and are accessible at any time of day or evening – except there’s an issue, after all.

Companies should not have to handle these servers themselves. Cloud servers are situated in knowledge centres – large rooms filled with computer systems the place they’re maintained and temperatures are regulated.

Area identify

Means web site handle. My area identify is kaydee.internet. We not must confer with the ‘www’.

A site identify will all the time finish with a suffix, like .com, .co.uk, .org or.fr.

For extra info see my submit ‘What’s a website identify?‘

Area

Area refers to every thing that’s hosted beneath one area identify. A web site, a weblog and a store may all have totally different designs however be hosted on one area. Having every thing hosted on one area is essential for search engine marketing as a result of content material strengthens the area.

FTP

An acronym for File Switch Protocol, this may usually confer with the software program used to switch recordsdata from a neighborhood pc to an internet host (aka server). This allows net designers to vary how the web site seems. It’s also possible to take recordsdata off the server to again them up, for instance.

We are saying: “I’ll FTP as much as the host”. Or “I used to be FTP-ing and my pc crashed”.

Internet hosting (host)

Internet hosting is like renting area on the web so {that a} web site or weblog might be seen to the general public. Companies lease area on a robust pc known as a server which hosts the recordsdata that make up the web site.

Web Service Suppliers (ISPs) present this service – we typically name them the host. Some ISPs you’ll have heard of are GoDaddy, Namesco, 123Reg, A2 Internet hosting, SiteGround.

ISP

Acronym for Web Service Supplier. An ISP is a gateway to hook up with the web.

There are Tier 1 and Tier 2 ISPs. Tier 1 ISPs are on the prime of the web entry pyramid – they’re related all around the world by way of large cables.

Tier 2 ISPs distribute companies from Tier 1. They cost companies a price for web entry, to host a web site, area identify and e-mail addresses. They run numerous highly effective computer systems which permit us to entry companies. Tier 2 ISPs you’ll have heard of are Namesco, A2 Internet hosting, GoDaddy and SiteGround.

Rendering

When a browser renders a web page they learn the code, perceive the order through which it ought to be proven to a human after which places it onto our screens in that order, so it appears fairly or at the very least legible. Rendering principally means translating.

Saas

Stands for Software program As A Service. This refers to on-line companies and software program hosted within the cloud. Often paid for by subscription – yearly or every month.

Server

A server is a pc that serves info to different computer systems. An online server will retailer web site recordsdata on it – it’s going to host a web site. A bunch or an ISP (web service supplier) will handle and keep many servers in a server room.

Software program

Software program is made up of code and runs on a pc, enabling the consumer to create one thing or make duties simpler. Virtually something you do on a pc will utilise software program – even browsing the web makes use of an internet browser which is software program for accessing the web.

SSL certificates

An SSL certificates ensures that any info handed between a web site and a server (a number or ISP) is encrypted. Principally, the best way you work together and what you seek for can be made into gobble-de-gook earlier than the request goes to the host. When the host receives the request they decrypt it and move info again to the browser, once more encrypted. This all occurs inside milliseconds.

Search engines like google and yahoo search for SSL certificates on web sites as a result of it ensures that you just’re conserving customer exercise protected.

Suffix

The top of a website identify, after the dot. The suffix of this area identify is .internet. Different widespread suffixes are .com, .org. There are area identify nation suffixes akin to .co.uk (United Kingdom), .fr (France) and .es (Spain).

WordPress

WordPress is software program and was initially constructed as a running a blog software. It enabled non-web builders to weblog and speak to the world. It was quickly used for enterprise web sites too – in any case, blogs and web sites are very related on the subject of programming.

WordPress is open supply software program – which implies that the code is out there for anybody to examine, modify and improve. Groups of individuals develop and enhance WordPress on a regular basis.

Utilizing WordPress, non-web builders can add and edit web sites and blogs. There are two variations of WordPress – the self-hosted model WordPress.org and the hosted model WordPress.com.

search engine marketing phrases

Bounce charge

Utilized in evaluation, particularly Google Analytics. It refers to guests who arrive on the web site from serps after which go away, by hitting the again button or closing the window. Bouncers don’t transfer on to go to one other web page. They could possibly be on the web page for a second or 5 minutes.

Indexing

The method of including net pages right into a search engine’s database. The Google bot crawls the web page and analyses its content material, then decides the place it’s going to rank compared to related net pages.

Key phrase / key phrase

Phrases used on net pages to focus on an viewers. See my submit ‘What’s a key phrase?‘.

PageRank / rank

The place on which your web page/submit seems on a SEARCH ENGINE RESULT PAGE (SERP) when a consumer enters a search time period.

Search question / search time period

Making a search on a search engine like Google or Bing. See my submit ‘What’s a search time period?‘.

SERP

Search engine outcome web page. The time period as soon as refered to the web page rendered when somebody does a search on a search engine. These outcomes are ever-changing.

Visitors

Guests to a web site. Measuring web site visitors is like measuring footfall in a store or restaurant. Visitors comes onto the location, strikes round to totally different pages or posts and leaves. Encouraging and monitoring visitors on a web site helps to enhance it.