Introducing Pixel Cat 2.2

Final week we’ve launched Pixel Cat 2.2. Whereas our free model of Pixel Cat has acquired a few small enhancements & bug fixes, this launch principally targeted on including extra options for our paying prospects. Listed below are some highlights.

Extra Dynamic Occasion Settings

We’ve added two new settings to our Dynamic Occasions characteristic.

• Hover over ingredient – triggers an occasion in case your customer hovers over a HTML ingredient.
• Scroll % – stop your occasion from triggering until your person scrolls a sure share down your web page.

Utilizing these options you’ll be capable to create even higher promoting audiences.

Superior Matching

Fb’s Superior Matching of its Fb Pixel is a characteristic that allows you to leverage your buyer info to get extra correct knowledge. Right here’s what Fb mentioned in its announcement:

By implementing this characteristic, advertisers can report on extra conversions, optimize their advertisements in opposition to extra conversion knowledge, and attain extra folks on Fb with their web site customized audiences or dynamic advertisements. […]

Through the beta section, now we have noticed over 10% improve in attributed conversions and 20% improve in attain of retargeting campaigns

Fairly cool, huh?

Till this launch of Pixel Cat, Superior Matching solely labored for logged-in customers on WooCommerce. With this launch, Superior Matching now works within the following situations:

• WooCommerce Buy, even when the person will not be logged in.
• Simple Digital Downloads Buy, even when the person will not be logged in.
• At any time when a WordPress person is logged in, for those who’re not utilizing WooCommerce or Simple Digital Downloads.

Pixel Cat will try and detect the next info, encrypt it, and add it to the Fb Pixel monitoring code:

• e mail
• first title
• final title
• billing cellphone
• metropolis
• state
• postcode

Irrespective of for those who’re utilizing considered one of our supported purchasing carts or not, this characteristic will aid you get higher, extra correct knowledge.

Improved Simple Digital Downloads & WooCommerce Integrations

We’ve added some helpful enhancements to each our WooCommerce & Simple Digital Downloads integrations.

1) Delay “ViewContent” occasions. Exclude bouncing guests out of your advert campaigns, by setting a time delay for ViewContent occasions in your product pages.

2) Ship additional data with “Buy” occasion. Lets  you ship the next occasion parameters within the occasion of a purchase order:

• LTV (lifetime worth)
• Coupon codes (if used)
• Delivery data

Irrespective of if you wish to nurture your prospects, get Fb web page likes or promote up-sells and cross-sells, these new options will allow you to re-target your prospects in a robust method.

These are our most up-to-date useful product updates for Pixel Cat 2.2. Get pleasure from =)

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